What challenges have been addressed in this line of research?
Many intangible heritage communities see tourism as an opportunity to attract more visitors, in order to draw more attention to their intangible heritage. How can you respond to tourists wanting to experience the local flavor of the region they visit? But also: where are boundaries? How can you prevent your intangible heritage from becoming just a trick for tourists? Disneyfication is a phrase often used. UNESCO refers to this as the risk of 'over-commercialization'. How can you collaborate with the tourism sector in a more sustainable way? In the course of 2020, the concept of sustainable tourism was given a new meaning. Where initially the research focused on the risk of over-tourism, corona shifted attention to a form of sustainable, more small-scale, quality tourism.