The Brabant sausage roll consists of a roll of spiced minced meat, wrapped in white bread dough. It is eaten at special occasions, like Christmas night. Part of the tradition is the way in which the sausage roll is eaten: the cosy togetherness with friends of family. The sausage roll is well-known throughout North-Brabant and linked to the identity. Every butcher has his own recipe to season the minced meat and every baker bakes the bread in his own fashion. Next to the professional sausage roll bakers, there are also many home bakers. Baking sausage rolls with the kids or the grandchildren, contributes to the family-spirit. Every year some twenty-five million sausage rolls are consumed, so the tradition is still vividly alive.