The Flower Parade is a procession of fourteen large, dahlia-decorated floats, passing through the streets of Valkenswaard on the second Sunday of September. The floats have been designed around a theme that changes every year. The parade is graced by brass bands, fanfares and street theatre groups. In addition, there are various kinds of entertainment for young and old, to ensure it to be a real day out. The parade year starts on the first Saturday of November, when the theme of the year is revealed to the designers. On Ascension Day the inhabitants of Valkenswaard get to see the scale models. The floats are built in construction tents, which are put up exactly one hundred days before the parade. At 2 PM the parade departs from the market and goes through streets of Valkenswaard twice. Activities connected with the theme take place during the whole day. When the parade is over, the Dahlia After Party starts, to cosily chat and celebrate together. On Monday it is ‘Zwaantjesdag’ (Swans Day), the float builders’ party. The float builders are also responsible for taking down the floats.